Here&Hereafter was an exhibition to showcase the work made by the minor Futures & Presence at the Willem de Kooning Academy. The advertisement campaign I created with the help of Sebastiaan Paap consists of three sets, with each set having its own poster, social media content and digital banner. Each set represents a theme that was based on the different subject’s students worked with. The green/yellow set represents Interplay of Nature and Human Design, the purple/white set represents Cultural Identity and Expression in Future Societies, and the red/black set represents Technological Integration in Public and Private Realms. A flyer with a floor plan was created to be handed out during the exhibition.
Working with the three different themes was a lot of fun, especially because I got to use such a broad palette of colors. Furthermore, I enjoyed creating something again that was sent out into the world through social media and viewed by people outside my comfort zone.